TECHNOLOGICAL EXPERIENCES
ABOUT
US
Baud is a multidisciplinary design team devoted to creating learning and communication experiences with and about
emergent technologies.
We empower people to thrive in the technological future,
being a catalyist for a new economy and culture.
THE FUTURE
"The future is widely misunderstood. Our forebears expected it to be pretty much like their present, which had been pretty much like their past."
— Ray Kurzweil
We are convinced of the transformative power of technology to address problems of the global community. In this sense, our work makes out of technology a tool to break gaps and positively empower society. Soon, new technologies will transform deeply our economy, politics and lives in general. Their development is faster than our institutions that need to constantly adapt to change.
This disparity creates ever growing gaps between technology producers and consumers that threaten with becoming socioeconomic gaps. Our labor consists in creating technological experiences that facilitate a new economy and culture, serving in the formal and informal educational sectors, propitiating the appearance of new learning spaces.
EDUTAINMENT
ROBOTICS
MOBILE APPS
FUTURE THINKING
TOOLS
IoT
AUGMENTED
REALITY
DATA AND
ANALYTICS
VIRTUAL REALITY
CHATBOTS / AI
MULTIMEDIA
INSTALLATIONS
BAUD PROCESSES
Our design philosophy follows the Design Thinking principles focusing our processes on the human factor, applying lean methodologies, framing the experience design within a learning model.
We colaborate closely with our clients and end users to prototype and iterate our technological, content and educational designs. Finally, we incorporate systems that generate periodic or real-time data with which we obtain feedback to diagnose, measure and improve the experience performance.
PROJECTS
CUSTOM-MADE AND CONSULTANCY
We colaborate with brands, artists and creative teams to integrate technological innovation in their organizations and to communicate their messages through technological experiences. We develop projects with emergent technologies to create wow-moments and send messages creatively, taking advantage of digital tools to generate data and insights.
"Any sufficiently advanced technology is indistinguishable from magic."
— Arthur C. Clarke
SELECT CLIENTS
ALLIANCES
JOBS
We are looking for your talent. Check out our open job positions here.